ServiceTitan Hacks

The $200 Referral Play: How AquaClear uses ReferPRO to turn Customers into Revenue

Host Bill Brown sits down with JB from AquaClear and the ReferPro team to explain why happy customers and good reviews often don’t produce referrals — and what actually does: automation, easy submission, accurate attribution, and meaningful incentives.The episode covers practical fixes (same-day and drip texts, group handoffs, technician incentives, and store-credit payouts), real results from a $200-per-referral program, and how to set up and measure a program that scales referral revenue.

From 500 to 2,000 Members: The SmartAC Playbook for Explosive HVAC Growth

Host Bill Brown sits down with David Hargrove of Kali Refrigeration and Andy from SmartAC to unpack how Kali grew memberships from 500 to nearly 2,000 in about 18 months.The conversation covers practical tactics—phone scripts, CSR incentives, technician spiffs, SmartAC sensors and ServiceTitan integration, credits and tiered plans, virtual monitoring, and measuring customer lifetime value to justify marketing spend.Key takeaway: membership growth is driven by retention and continuity—use technology, operational alignment, and simple incentives to increase lifetime value and compounding revenue over time.

Putting Prices Online: How One HVAC Company Changed Their Sales

Bill Brown talks with Jeff from Travis Crawford HVAC about the decision to publish equipment pricing on their website, what they worried about, what they changed, and the results they saw—higher close rates and larger average tickets. The episode covers practical implementation (good/better/best options, minimal data entry, financing links), how CSRs and technicians use online estimates, and how AI and guided e‑commerce are shaping customer research and the buying journey.Listeners will learn best practices for displaying prices, qualifying leads digitally, using financing tools, and preparing for AI agents and chat platforms that increasingly interact with contractor websites.

Dominating Google Advertising in 2026 with Kyler Sattler at So Good Team

AI marketing for contractors in 2026 is changing fast. In this episode, Bill Brown and Kyle Sattler break down how Google Maps, YouTube, and AI Mode are reshaping local search visibility for home service businesses 🚀 Kyle shares how SoGood Team helps HVAC, plumbing, roofing, and electrical contractors dominate Google Maps and AI-driven results—without wasting money on outdated SEO tactics. Learn how activity, alignment, and accountability drive real growth through better systems, smarter marketing, and consistent customer experiences. What you’ll learn: • Why most growth problems aren’t lead-related, they’re operational • How to fix misalignment between marketing and customer experience • The role of CSRs, training, and accurate booking data in scaling up • Google Maps strategies that actually move the needle in 2025 • Why YouTube and Google Business Profile are key to AI visibility • What “AI Mode” means for SEO and how to prepare before it replaces blue links • The surprising role Reddit plays in Google’s new ranking system • How to earn better Google reviews that boost authority and conversion 🎧 Guest: Kyle Sattler, Chief Process Engineer at SoGood Team 📍 Website: sogoodteam.com Join the ServiceTitan Hacks Facebook Group 👇 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks

How a Legally Blind Master Plumber Built a 40‑Truck Empire with Bob Beall

ServiceTitan veteran shares 15 years of trade tech evolution and the future of recruiting in plumbing, HVAC, and beyond 🚀💧
Discover how Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh, scaled from 3 trucks to 40 while adapting to ServiceTitan and modernizing recruiting to attract Gen Z talent. In this episode of Home Service Business Hacks, Robert discusses: • The transition from Yellow Pages to PPC and cloud-based software • Lessons from being one of the original ServiceTitan users • Strategies for training, recruiting, and retaining young tradespeople • How technology and AI are reshaping plumbing businesses • His mission to give back through his new “Bob is the Plumber” podcast and training school 🎁 Giveaway: The first few listeners who fill out the form at bobistheplumber.com get a free swag bag! 👉 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. Join the ServiceTitan Hacks Facebook Group: https://go.st-hacks.cc/servicetitanhacks Guest: Robert Beall Owner, Mr. Rooter Plumbing of Pittsburgh Website: mrrooter.com/pittsburgh YouTube: Bob is the Plumber Facebook & Instagram: @bobistheplumber

ServiceTitan Field Pro - ServiceMVP Edition with Joe Crisara from ServiceMVP

AI for Home Service Contractors 🤖
Learn how Joe Crisara’s OptionBuilder AI is transforming HVAC, plumbing, and electrical sales by helping techs build premium repair and replacement options in seconds. Discover how this AI-driven approach can raise average tickets and simplify pricing for your team. In this episode of Home Service Hacks, Bill Brown talks with industry legend Joe Crisara of Service MVP about pure motive service, AI automation, and the new wave of training that fast-tracks techs into six-figure producers. They share real-world stories from the field and discuss how freedom through choice improves sales, customer satisfaction, and retention. Highlights: - The “problem stack” vs. “solution stack” strategy 💡 - Using AI to simplify flat rate pricing and option sheets - The future of virtual sales calls in home services - Balancing repair vs. replacement for maximum profit - Fast-tracking techs with AI training tools Connect with Joe Crisara: ServiceMVP.com Explore OptionBuilder AI: https://optionbuilder.ai/Join the ServiceTitan Hacks Facebook Group 👇 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks

Why Contractors Must Put Prices Online — The Truth About AI and Sales with Paul Redman from Contractor Commerce

Is online pricing the future for HVAC and home service contractors? 🏠💰 In this episode, we uncover how transparency, eCommerce, and AI are reshaping homeowner expectations and contractor profitability. Bill Brown sits down with Paul Redman, President of ContractorCommerce.com, to explore how contractors are turning their websites into powerful online stores. Learn how to attract better leads, increase average tickets, and use AI tools to simplify pricing, sales, and customer communication. What you’ll learn: • Why showing pricing online builds trust—and drives higher close rates • How AI search will change how homeowners find and hire contractors • The evolution of Contractor Commerce and the impact of digital buying journeys • How transparency helps technicians sell with confidence • Steps to test online selling with low risk 💡 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
Join the ServiceTitan Hacks Facebook Group: https://go.st-hacks.cc/servicetitanhacks Guest: Paul Redman – President, ContractorCommerce.com Host: Bill Brown – Home Service Hacks Podcast

Stop Tech-Stack Bloat: Build a Real Technology Roadmap w/ Jenny Benbrook (Powerhouse Consulting Group)

Contractors are drowning in software. In this episode, Bill Brown sits down with Jenny Benbrook of Powerhouse Consulting Group to show you how to replace “shiny-object” chaos with a clear technology roadmap tied to business goals. We cover when ServiceTitan actually makes sense, how to fix foundations before layering AI, and the real costs of duplicate tools, unused licenses, and DIY implementations.
What you’ll learn:
Why a tech roadmap belongs next to your marketing budget
The minimum viable foundation before turning on inventory, reporting, or AI
How to size ServiceTitan adoption by company stage and goals
CRP (Contractor Resource Planning): budget, stack selection, and rollout
Avoiding hidden profit killers: tool overlap, poor onboarding, bad data
Accountability loops for tools like Rilla/SalesPro and AI coaching
The five vendor-evaluation questions to ask every time
Topics discussed: ServiceTitan optimization, third-party vs native tools, Atlas expectations, inventory prerequisites, data trust and dashboards, PE/operator viewpoints, change management, SOPs, and realistic onboarding timelines.
Guest:Jenny Benbrook, Powerhouse Consulting Group — ServiceTitan Titanium Partner helping contractors optimize core systems and design right-sized tech stacks.
Who this is for:
Owners, GMs, and ops leaders who want fewer tabs, cleaner data, and software that actually drives profit.
Subscribe for more: AI, automation, pricing, and ops that work in the field.
👉 Join the ServiceTitan Hacks Facebook Group: Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and proven tactics contractors are using to boost revenue. https://go.st-hacks.cc/servicetitanhacks Guest Links: Website: https://mypowerhouse.group/

From Truck to Boardroom: How Technicians Build Real HVAC Businesses with Kelley McKay from HVAC Millionaire University

Struggling to grow your HVAC business beyond the truck? 🚐💨 In this episode, HVAC industry veteran and coach Kelley McKay shares the exact mindset shifts, processes, and strategies that helped him scale from technician to building a sustainable, scalable, and sellable company. Learn how to recognize your limitations, pivot from working in your business to working on it, and train a team you can trust. Kelley and host Bill Brown dive deep into the real challenges contractors face—burnout, mindset traps, financial pitfalls, pricing mistakes—and how to overcome them with proven systems. What you’ll learn in this episode: ✅ How to step back from the daily grind and identify new growth opportunities ✅ Why processes and accountability are non-negotiable to scale ✅ The truth about branding, sales, and customer relationships in HVAC ✅ How to transition from surviving on service calls to building long-term value ✅ Lessons learned from failing forward, lawsuits, and even running a company remotely About the guest: Kelley McKay is an HVAC expert, author, and business coach with nearly 30 years in the trades. As co-founder of HVAC Millionaire University and Amplified Life Collective, he helps contractors escape the truck, grow profits, and build businesses that don’t rely solely on them. 🎁 Free Giveaway: Kelley is offering a free VIP game plan session to anyone who registers for his next Book More Calls, Close More Deals masterclass. Details at Hvacmillionaire.com 👉 Join the ServiceTitan Hacks Facebook Group: Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and proven tactics contractors are using to boost revenue. https://go.st-hacks.cc/servicetitanhacks Guest Links: Website: Hvacmillionaire.com YouTube: https://youtube.com/@hvacmillionaire TikTok: https://www.tiktok.com/@coach_kelleyListen in and discover how to break free from the truck and finally build the business you’ve always envisioned. 🚀

Fix Your P&L or Fail: Surgical Finances for Home Services with Norris Ayvazian from Service Crucible

Trades coaching myths exposed: Learn why cookie-cutter playbooks don’t work and how to fix your P&L, operations, and buy-in issues for real growth.
🚀 Contractors will walk away knowing exactly what to prioritize to scale from $1M to $10M and beyond. In this episode, Bill Brown sits down with Norris Ayvazian, founder of Service Crucible, to unpack: • Why most financials are set up incorrectly and how to fix your chart of accounts 📊 • The 3 P&L red flags contractors overlook (commissions, advertising, wages) • How private equity views home services and what contractors can learn from it 💰 • The importance of natural team buy-in vs. forced change • Marketing spend and customer acquisition: treating channels like stock investments 📈 • Building an AI-powered knowledge base to capture processes and eliminate inefficiency 🤖 • The role of memberships, LTV, and service-to-install balance in long-term profit This is a straight-shooting conversation about what’s broken in contractor coaching and how to build a business that customers, employees, and even investors value. 👉 Join the ServiceTitan Hacks Facebook Group Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks Guest: Norris Ayvazian | Service Crucible https://servicecrucible.com/